Privacy Policy

Last updated: 6.2.26

At Dartt (“we”, “us”, “our”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website.

What information do we collect?

We may collect personal information from you when you:

  • Contact us via the website
  • Complete a form
  • Register for updates or services

The personal information you provide may include your:

  • Name
  • Email address
  • Phone number
  • Postal address (where relevant)

We may also automatically collect limited technical information about your visit to our website, such as your IP address, browser type, device information, pages visited, and time spent on the site.

How do we use your information?

We use the information we collect in the following ways:

  • To personalise your experience and respond to your individual needs
  • To operate and improve our website and services
  • To respond to enquiries and provide customer support
  • To administer promotions, surveys, or other site features (where applicable)
  • To send emails relating to your enquiry, request, or ongoing relationship with us

We do not use your personal information for automated decision-making or profiling.

Legal basis for processing personal data

Under UK data protection law, we process your personal data on the following lawful bases:

  • Consent – where you have voluntarily provided information (e.g. via a contact form)
  • Legitimate interests – to operate, maintain, and improve our website and services
  • Contractual necessity – where processing is required to provide services you have requested
  • Legal obligation – where processing is required to comply with the law

Cookies and analytics

Do we use cookies?

Yes.

Our website uses cookies to help improve your browsing experience and to understand how visitors use our site.

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies and similar technologies to collect information such as:

  • Pages visited
  • Time spent on the site
  • Referring websites
  • Device and browser type
  • Approximate geographic location

This information is collected in an aggregated and anonymised form where possible and is used solely to help us analyse website performance and improve usability.

Data collected by Google Analytics may be processed on servers outside the UK or European Economic Area. Where this occurs, appropriate safeguards are in place, such as standard contractual clauses approved under data protection law.

You can control or disable cookies through your browser settings. You can also opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

How do we protect your information?

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

Access to personal data is limited to those who need it to perform their role, and we regularly review our security practices.

Do we share your information with third parties?

We do not sell, trade, or rent your personally identifiable information to third parties.

We may share information with trusted third-party service providers who assist us in operating our website or conducting our business, provided they agree to keep this information confidential and secure.

We may also disclose information where required to do so by law, or where necessary to protect our rights, property, or safety, or that of others.

Non-personally identifiable visitor information may be used for analytics or reporting purposes.

How long do we keep your information?

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including meeting legal, accounting, or reporting requirements.

When personal data is no longer required, it is securely deleted or anonymised.

Your rights

Under UK data protection law, you have the right to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal data
  • Object to or restrict how we process your data
  • Withdraw consent at any time, where processing is based on consent
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us using the details below.

Online privacy policy only

This privacy policy applies only to information collected through our website and not to information collected offline.

Your consent

By using our website, you consent to this Privacy Policy.

Contacting us

If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us at: Suite 176, 23 King Street, Cambridge, CB1 1AH